Experience

VISUAL DESIGNER Synaptic | 2023.04 – 2024.08

• Spearheaded the integration of consistent iconography into the design system, ensuring uniformity across all platforms, enhancing the user experience.
  • I researched and developed over 50 icons from scratch, ensuring they aligned with the company's vision. These icons were used across web and mobile applications, maintaining a cohesive visual language that enhanced user interaction and consistency.
• Collaborated with the marketing team to create a digital asset strategy, which boosted website traffic by 40% and lead generation by 20%.
  • I worked closely with the marketing team to develop infographics and social media content that were both visually appealing and informative. These assets were part of campaigns that drove significant traffic to the company’s website and improved lead conversion rates.
• Revamped website landing pages using user research insights and new brand guidelines, improving user engagement.
  • I designed and implemented new landing pages for the company’s public website, focusing on creating banners and web content that were both visually engaging and easy for engineers to implement. This redesign was based on user research, which helped me tailor the content to better meet user needs and enhance engagement.
• Conducted user behaviour and industry trend research, leading to the conceptualisation and implementation of an innovative email system that increased click-through rates by 40%.
  • Through detailed research into user behaviour and industry best practices, I proposed a new email design template that was more visually engaging and aligned with current trends. This new approach resulted in significantly higher click-through rates and better overall performance for the company’s email campaigns.

VISUAL DESIGN INTERN akudo app | 2022.10 – 2022.11

• Partnered with Product teams to design and develop UI elements, resulting in a 30% increase in user engagement.
  • I collaborated with the product team to design intuitive UI components that enhanced the overall user experience. My designs in the mobile app, which included buttons, icons, and layouts, were informed by user feedback and testing, leading to a measurable increase in user engagement.
• Designed multi-channel creatives, boosting the company's brand presence by 25%.
  • I created a variety of marketing materials, including banners, social media posts, and email templates, that were used across multiple channels. These designs were instrumental in strengthening the brand’s visual identity and expanding its reach to a broader audience.
• Developed user-friendly digital stories, increasing click-through rates by 15%.
  • I designed interactive and visually compelling digital stories that were used in the mobile app campaigns. These stories were optimized for engagement, resulting in higher click-through rates and better user interaction with the content.

CONTENT CREATOR (FREELANCE) Amino App | 2020.06 – 2020.09

• Produced motion graphics videos that garnered over 6000 followers and 100K views within three months.
  • I created engaging motion graphics videos for the Amino app, focusing on trends and topics that resonated with the target audience. The high-quality content led to a rapid increase in followers and views, significantly boosting the app’s visibility.
• Developed content strategies to identify trending topics, leading to a 150% increase in engagement.
  • By analyzing audience behaviour and trends, I was able to craft content that was timely and relevant. This strategic approach to content creation resulted in a substantial increase in user engagement and interaction.
    • Produced motion graphics videos that garnered over 6000 followers and 100K views within three months.
• Published 2-3 motion graphics videos weekly, significantly enhancing brand visibility and organic reach.
  • Consistently producing and publishing motion graphics videos helped maintain a steady flow of content, which was key to sustaining and growing the app’s online presence. This regular content update kept the audience engaged and increased the app’s organic reach.

GRAPHIC DESIGNER Empower Ventures | 2020.05 – 2022.07

• Created 30+ social media posts and infographics, achieving a customer satisfaction rate of 95%.
  • I designed a wide range of visual content for social media platforms, ensuring that each piece was aligned with the brand’s voice and effectively communicated the intended message. The high quality of these designs was reflected in positive client feedback and a high customer satisfaction rate.
• Leveraged client interactions to secure four freelance opportunities through referrals.
  • By building strong relationships with clients and delivering consistently high-quality work, I was able to secure additional freelance projects through referrals. This not only expanded my portfolio but also enhanced my professional network.
• Collaborated with over five internal stakeholders, refining skills in client communication and team coordination.
  • I worked closely with various departments, including marketing, product, and sales, to ensure that all design projects met the company’s goals and standards. This collaboration required strong communication and coordination skills, which I honed during my time at Empower Ventures.

Achievements

• Pearl Excellence Award for outstanding project work in Interaction Design, recognised for innovative user interface solutions and impactful user experiences.

Certifications

• Designing Services & Products with Artificial Intelligence - Royal College of Arts (2020)

Contact

(+91) 9811354827 [email protected]

[https://riasinwal.framer.website/](https://piquant-camel-ebe.notion.site/https-riasinwal-framer-website-5f4c2e65ebfb49c39c4878a699359ef3)

[https://www.linkedin.com/in/riasinwal/](https://piquant-camel-ebe.notion.site/https-www-linkedin-com-in-riasinwal-36bfa3520d2b4dd881d2b635fd98afd5)

Education

PEARL ACADEMY, DELHI WEST BDes in Communication Design 2018 – 2022

FR. AGNEL SCHOOL, NOIDA Commerce 2005 – 2018

Skills

• Figma • Adobe Photoshop • Adobe Illustrator • Adobe Indesign • Adobe XD • Adobe Premierepro • Aftereffects • Sketch • User Research • Conceptualising • Prototyping